Released on = March 6, 2006, 6:55 am

Press Release Author = Knexus Community

Industry = Internet & Online

Press Release Summary = At a Knexus Community face-to-face forum, held on 23
February 06, participants from companies including Avis Europe, Capital One, Diageo,
Janssen-Cilag, Kimberley Clark, L'Oreal, Prudential and Shell felt that Google is
fast becoming too commercial.

Press Release Body = 6 March, London - At a Knexus Community face-to-face forum,
held on 23 February 06, participants from companies including Avis Europe, Capital
One, Diageo, Janssen-Cilag, Kimberley Clark, L'Oreal, Prudential and Shell felt that
Google is fast becoming too commercial.

The group felt the diminishing prominence of natural search results on the first
page of search queries highlighted the danger that Google is sacrificing its
original value proposition for greater commercial gains. When discussing Google's
dominance within the search arena, one participant described the search giant as
"the new Microsoft".

Participants, whose companies make a significant investment Search Engine Marketing,
urged Google to become more transparent by publishing detailed guidelines and listen
to them more by providing account managers. In that way the search giant will not
only sustain their leading position, but also gain the trust of their corporate
customers.

About Knexus Community: Knexus Community is a leading corporate digital business
network, providing digital business knowledge, ideas and secure peer group
connections. Community access is available for corporate executives from major
European and global companies, through an annual membership subscription. Vendors of
IT products, SMEs and consultants are not permitted to join.

Web Site = http://www.knexuscommunity.com

Contact Details = For further information:
Hiren Surti
Knexus Community
hiren.surti@knexusgroup.com
+44 (0) 20 7631 4151
www.knexuscommunity.com